Those of us who experienced the launch of mobile phones may remember the release of Tetris on the Hagenuk MT-2000 in 1994 and the subsequent release of Snake on the Nokia 6610 in 1997. These games were built into the phone’s memory and did not require an internet connection, and we loved them all the same. Technology continued to evolve and Nokia launched the Wireless Application Protocol (WAP) in 1999 for its Nokia 7110 model which enabled mobile phones to access information from the internet through a wireless network.
When Steve Jobs launched the first iPhone in 2007, it was a turning point in mobile phone innovation and technology. It featured a colourful touch screen and a 2 megapixel camera as well as the ability to connect to the internet in the same manner as a computer. The ability to access the Apple apps store set in motion a technological revolution that today enables smartphone users to access anything that they need from online shopping, to work, and mobile entertainment directly from their smartphones.
The Rise in Popularity of Mobile Entertainment
We check our phones on average at least one hundred times a day. We tend to enjoy mobile entertainment rather than using desktop or laptop computers. More than sixty-two percent of website traffic takes place through mobile phone access.
In the past year, more than five billion hours have been spent on mobile devices playing games. Game developers have focused on creating games that are suitable for any gamers taste that range from casual games to competitive online gaming platforms such as online casinos and eSports.
The continual onslaught of innovations and evolution of new mobile technology has transformed how individuals consume content. Increased access to 5G networks allows seamless streaming of content and users are now enjoying experiences that are personally tailored to their requirements with the implementation of AI and machine learning.
The improved latency combined with smartphones that are exceptionally powerful and networks that offer users performance in real time; even for applications that are complicated means that users can use their smartphones as portals where in a few seconds, they can access the vast universe of digital entertainment that ranges from on demand videos to multiplayer games, collaborative creative projects, live sports streaming, and virtual worlds.
Apps available through the Apple Store and Google Play mean that users can download apps for free or a very small amount of money and enjoy instant access to online gaming that is of the same quality as it would be on gaming consoles or PCs.
Mobile phone gaming offers cost effective access to entertainment as cloud based gaming means that it is not necessary to download complex software to enjoy online gaming as well as removing the need for special devices and hardware such as gaming consoles that can often be quite expensive.
There is also a large demographic of gamers who enjoy short gaming sessions that may not last more than three to five minutes but offer them a much needed break from the stresses of everyday life. Mobile gaming apps offer them instant access and gratification.
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The Future of Mobile First Entertainment
Mobile first entertainment will continue to rise in popularity and the number of users around the globe is rapidly increasing. Access to reasonably priced smartphones and improved internet infrastructure in developing countries has transformed digital entertainment from being casual fun into a phenomenon that is sweeping across the entire globe including remote villages where now anyone can connect to the internet.
The future of mobile first entertainment is focused around the changing needs of users and how to engage them through the use of fast loading web pages and seamless user experiences that feature short bite seized bits of information that users prefer that offer short segments of entertainment that fit into a fast paced society.
The introduction of new technologies such as machine learning, AI, virtual reality, augmented reality, and the metaverse will further engage consumers. Hyper personalisation and user recommendations will influence the content that users interact with and create a higher level of user satisfaction that will keep users coming back for more. As developers continue to innovate and technology continues to evolve, more users are turning to their mobile phones not only for entertainment but also for a variety of other uses; the era of PCs, laptop computers, and game consoles is now becoming obsolete. The future of entertainment is on our smartphones.
